You don’t need to pretend to be anything you’re not. Be genuine, authentic, and real. Make “your story” one that comes from the heart the way Mellencamp wrote about stories from the heart…and the heartland.
It’s become a very popular theme or topic these days to talk about the power of “story.” The ability to tell your story when it comes to helping customers and clients understand who you are and what you can do for them is critical to establishing trust. We all have stories for all aspects of our…
