“Concentrate on what will produce results rather than on the results, the process rather than the prize.” – Bill Walsh, San Francisco 49ers, Super Bowl XVI Champions
If you wanna get in front of more people and earn the opportunity to “get into” their top-of-mind-awareness, you are going to have to know your stuff…and your people.
I went to the movies this weekend. It wasn’t a new release but an old favorite from 1986. The movie was “Stand By Me” directed by Rob Reiner. It’s an adaptation of a Stephen King story called “The Body.” The plot focuses on four young boys sneaking away from their small town of Castle Rock,…
