“When it’s raining, look for rainbows. When it’s dark, look for stars.”
“Concentrate on what will produce results rather than on the results, the process rather than the prize.” – Bill Walsh, San Francisco 49ers, Super Bowl XVI Champions
If you wanna get in front of more people and earn the opportunity to “get into” their top-of-mind-awareness, you are going to have to know your stuff…and your people.