The world has been impacted by handwritten notes and letters;
- A love letter from Henry VIII to Anne Boleyn.
- Winston Churchill’s letter of refusal to make a deal with Germany.
- Martin Luther King’s letter from the Birmingham jail.
These historical “letters” exemplify the power of a hand-written letter or note. April is National Card and Letter Writing Month and it’s the perfect opportunity for anyone in sales to “put your thoughts on paper” and drop them in an envelope, add a stamp, and send someone a note.
Thank you notes are always appreciated and among the easiest to write. “Thinking of You” notes are simple and sure to make the recipient smile. Who among your clients and close connections will be celebrating a birthday or anniversary this month?
It really doesn’t matter what you right. Just think of your notes as a personal conversation in writing. Notes can be funny, personal, informational, or inspirational. People are going to be excited to read what you wrote. You’re not trying to be an influencer, you’re trying to be an inkfluencer.
I get blank cards from any of the local dollar stores in town. I also order some custom cards from VistaPrint that have my “Build Relationships, Solve Problems, and Have Fun” philosophy on them or an uplifting message saying “Today is going to be awesome” with a blank space for my own thoughts on the other.
Are you worried that your handwriting is ugly or illegible? That might be even more reason to write a note to someone because it’ll show people that you took the time and personal effort to reach out. My Pop (my Dad’s father) used to write us notes and we gathered as a family to try and decode what he was saying. Everyone gets excited to see their name hand-written on an envelope in the mail, especially amongst the bills and advertisements and junk mail.
So what are you waiting for? Grab a pen, or pencil, or colored pencil, or marker and start writing. Your next note you send might not lead to a new buyer, potential listing, or referral opportunity. It might not have an impact at all.
…But it just might.
Dear Red,
The Shawshank Redemption
If you’re reading this, you’ve gotten out
And if you’ve come this far, maybe you’re
willing to come a little further.
You remember the name of the town,
don’t you? I could use a good man to
help me get my project on wheels.
I’ll keep an eye out for you and the
chessboard ready.
Remember, Red. Hope is a good thing,
maybe the best of things, and no good
thing ever dies. I will be hoping that
this letter finds you, and finds you well.
Your friend
Andy
